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Architecture in commercials, polemics, and propaganda. A chronicle of architecture's footnotes, statistics, and other nonsense.

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E b l o i d
x p r e s s

(*****) hyped-up, over-enthused, all-the-fuss   -- general press uncurbed enthusiasm


marg in x s

v e d e t t e   b a n k   c u r r e n c y   i n d e x

f r i e n d l y   p l u g s
(*****) manic-ly promoted, hysterically buffed-up   -- unbuilt hypes, dubiously buildable; supremely architectural



  • CD Packaging Center, Robel -- Carsten Roth


  • North South Axis for Beijing -- Albert Speer Jr.
  • Astor Place Hotel, New York -- Rem Koolhaas, Herzog & de Meuron
      -- two proposals are to be submitted by April 2000
      -- 10,000 square feet of space; 12 stories or so, 75 to 140 rooms, three to six screening rooms

      -- 20-story project (nyt_01.06.28)

  • The Slow House, North Haven Point, Long Island NY 1990 -- Diller + Scofidio

  • more
marg in x s

(*****) massively-ballyhooed -- in architectural -- and general -- press
  -- built hypes; serious distortion of ratio of production to prestige


  • CAC -- Zaha Hadid

  • Aronoff -- Peter Eisenman

  • more
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a m b u s h e d -- h o s t i l e   f i r e
(*****) contested projects in general -- and architectural -- press
  -- local-yocals are whinning


  • "The Field" - German Holocaust Memorial, south of the Brandenburg Gate, Berlin -- Peter Eisenman, at 72

      "2,751 charcoal grey concrete monoliths ... spreading over nearly five acres of central Berlin"


  • The National Gallery of Australia Addition, Canberra, Australia -- Tonkin Zulaikha Greer.
    Original architects Madigan Torzillo Briggs
  • The National Grand Theater, Beijing, China -- Paul Andreu
      $361 mil, 2500-seat opera house, 2000-seat concert hall

    [wsj_00.09.06]   April 1, 2000 groundbreaking ceremony was cancelled.   June 2000 109 architects and 49 scientists submitted petitions to President Jiang Zemin opposing the theater design
    []   construction scheduled to start in March 2000
      set to open by 2003
      $360 million

    also by Paul Andreu:

Pyramide de Louvre
m o b b e d
(*****) intensely scrutinized   in general   press
  -- tax payers are whinning


  • Caltrans District 7 Headquarters, Los Angeles -- Thom Mayne/Morphosis
    previously known as:  
  • Federal Building, San Fransisco -- Morphosis
      $144 mil
      to be completed 2005
      "less than 70 feet wide"
      "the building will use substantially less electricity than other buildings its size, perhaps 50 percent less."

  • National Museum of Australia -- ARM

  • Federation Square --
marg in x s

o e d i p u s
(*****) f r i e n d l y   f i r e   -- ex-students are whinning
-esque -esq --


  • genealogy
marg in x s

o f f   t h e   r a d a r
(*****) non disclosure   p r o t e c t i o n   -- clients are whinning


marg in x s

t h e   t h o u g h t   p o l i c e
(*****) f.o.b. -- not friends of ...   -- old timers disapprove


marg in x s

f r o z e n   d i n n e r
(*****) shunned out -- belaboring in obscurities


marg in x s

s u p e r m o d e l
c a r d b o a r d a n i s t a s

u l t i m a t e   m e d i a   h y p e

barely drawn -- on frontpages/ coverpages of general press
'good-copy' -- media darlings


  • CCTV, Beijing, China -- Rem Koolhaas/OMA
        $730 million; 5 million-square-foot
  • National Stadium for the 2008 Olympics, Beijing, China -- Herzog De Meuron
        3.5 billion yuan (S$730 million)
        100,000 seats
  • Ground Zero
    • World Trade Center Master Plan, Lower Manhattan, New York -- Studio Daniel Libeskind

      {also-ran - Round Two: Think, Foster and Partners, Eisenman/Holl/Meier, United Architects}
      {also-ran - Round One: Beyer Blinder Belle}

      *** previous Ground Zero

    • Freedom Tower, World Trade Center, New York -- David M. Childs, Skidmore Owings & Merrill, for Larry Silverstein
        $1.5 billion
        ground breaking 4-July 2004
        scheduled to be completed 2009
    • Transportation Hub, Path Terminal, New York -- Santiago Calatrava
    • 9/11 Memorial, New York -- Michael Arad and Peter Walker

marg in x s

p e n u l t i m a t e

barely approved -- architects, not buildings - famous prior to construction


  • Seattle Central Library -- Rem Koolhaas/OMA, LMN Architects Seattle; Ove Arup & Partners
        2004 (Randy Ragg): 363,000-square-foot (1999: 355,000-square-foot, 15-story)
        "only 32 percent of the library square footage is devoted to books"
        "it has rooms for its book collection to double to 1.45 million volumes"
        2004 (Paul Goldberger): $165 million; (1999: $156 million)
        2004 (William Dietrich): $165.5 million, including $10 million for temporary library. About $14 million comes from the private donations.
        $273 per square foot; San Fransisco Library $480 per square foot (William Dietrich).
        $196.4 million capital plan, known as Libraries for All, plus $80 million privately raised, include 5 branch libraries and the overhauling of 22.
        Opened May 23, 2004. (1999: scheduled to open 2003)

    {also-ran: Steven Holl, "a Bremerton-raised architect"}

  • Two Libraries for Jussieu, Paris 1992 -- Rem Koolhaas/OMA

  • Yokohama International Port Terminal, Japan -- Foreign Office Architects

  • Portlandia

  • more
marg in x s

d u s t - m a s t e r

barely dry -- dust jackets, front covers, double spreads - prior to occupation


  • Stata Center -- Frank O Gehry

  • Milwaukee Art Museum -- Santiago Calatrava
      gala opening Oct_13-14, 2001

  • Getty

  • Bilbao
marg in x s

p e e r   p r e s s u r e

barely built -- blanketing trade rags - prior to occupation


  • Kunsthale -- Peter Cook, Cook & Fournier

  • ITT -- Rem Koolhaas/OMA

  • American Folk Art Museum, Manhattan -- Tod Williams, Billie Tsien

  • LVMH


  • The Experience Music Project, Seattle -- Frank O Gehry
      $100 mil (wsj_98.08.19)
      (client: Paul Allen, Microsoft co-founder)
      "a museum dedicated to the life and work of Jimi Hendrix"

  • more
marg in x s

f r o n t c o v e r
u n d e r c o v e r - c o v e r   u p - c o v e r t   o p

bare all -- upon completion


  • Blur Building -- Diller Scofidio

  • Allston Library-- Machado Silvetti

  • more

marg in x s

a r c h i t e c t u r e  -   f o r   -   a d v e r t i s e m e n t


  • Umbrella House, Lido Key, Florida -- Paul Rudolph

    A Once-In-A-Lifetime Opportunity!!

    Parcel 6570 - Architectural Digest calls Paul Rudolph's creation 'one of the top five most remarkable houses from the mid-20th century.'

    This auction represents a unique opportunity for the astute collector to purchase arguably the finest example of modern residential architecture still in private hands.

    Paul Rudolph's UMBRELLA HOUSE, the pinnacle residence of the Sarasota School, is a superbly restored gem located only minutes from downtown Sarasota and Longboat Key. In Rudolph's signature style, the horizontal articulation of the house results in nine distinct levels. The house is elevated more than a foot off the ground on all sides creating a floating efffect against the lush, tropical landscape.

    All of this and a location steps from the water in one of Florida's coveted communities surrounded by other examples of complementing architecture.

    For brochure and appointment, call 800-315-2199
    (Sheldon Good & Company, Inc., nyt_04.12.26)

  • previous: genius

i s

--   r a n d o m   f o r t n i g h t l y   s n a p s h o t   --


marg in x s

(*****) frivolous, exquisite
home and garden



marg in x s

(*****) more frivolous, exquisite



marg in x s

s t a t s . u n . s e e n


marg in x s

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The world of architecture in competitions, theories, polemics, commercials, and propagandas. A chronicle of architecture's devastating footnotes, critical trivia, and other nonsense.

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